Saturday, May 31, 2008

2007: Don't Don


Heechul's fracture of the femur from a car accident on August 10, 2006 and April 19 car accident prevented Don't Don from being released until September 20, 2007. The group performed their first performance for the album on September 21, 2007 promoting the title track "Don't Don" at KBS's Music Bank. It was their first performance in which the group performed together as thirteen after a whole year.

Within the first three days of release, offline album sales passed the 11,000 mark, debuting as number one, and in close competition with Lee Soo Young's new release. Don't Don finished the September monthly album sales as number one, surpassing Lee Soo Young's and Wheesung's albums. 60,000 units were shipped by the first week of release and additional copies were reprinted.[18] After three months of release, Don't Don sold 164,058 copies, making it Super Junior's best selling album. It was also the second best-selling album of 2007, falling 26,940 copies short of SG Wannabe's The Sentimental Chord.

"Don't Don" rose quickly in music charts a week after release. "Don't Don" won its first recognition, the SBS Inkigayo Mutizen Song, on October 21, 2007 and later on M.NET's M!Countdown, sharing the number one song of the week along with "Everyday" by V.O.S in November.

Unlike previous single "U", "Don't Don" was promoted only for a short time. Super Junior quickly moved to their second single, the R&B ballad "Marry U", a new version of which appeared in the repackaged version of Don't Don. The music video became available for download on November 13, 2007.

Supported by the release of Don't Don, Super Junior was nominated in seven separate categories at the 2007 M.NET/KM Music Festival that was held on November 17, 2007. Super Junior won three of those categories including Netizen Choice Award and Mobile Popularity, being the biggest winner of the night. The group also won Best Artist of the Year (Daesang), termed by many as the highest recognition of the night.Super Junior collected two more awards on December 14, 2007 at the 2007 Golden Disk Awards, an awards ceremony based on record success.Although defeated by SG Wannabe in winning the Daesang, Super Junior won a Bonsang and the TPL Anycall Popularity Award, which were reported as expected wins for the group by the media after the success of Don't Don.

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